Burger King is rolling out a new "Burgers at Breakfast" menu that makes selected lunch and dinner favorites available in the morning alongside the chain's regular breakfast items. Previously, the rule was that burgers weren't available until 10:00 or 10:30 a.m. Some franchisees already had been circumventing that timetable and were selling breakfast burgers. Now corporate has given a formal green light to the practice, within boundaries.

BurgerBusiness.com, quietly the single most influential website in the United States if you really think about it, reports today that dingy grill joint Burger King has decided to forget its own path in the fast food breakfast wars by just... fuck it, man, just serve people the same shit, do you think these people even care?